How Are Disease-Related Facebook Pages Used?

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A study published in the Journal of Medical Internet Research finds 32.2% of Facebook pages about diseases are for marketing and promotional purposes, while just 9.4% of such pages are used for general social support.

The study also shows:

  • 20.7% of disease-related Facebook pages aim to raise awareness; and
  • 15.5% provide Wikipedia-type information.

The study was conducted by researchers from Harvard Medical School, Partners HealthCare's Center for Connected Health and Stanford University School of Medicine.


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