What Are Consumers' Top Concerns About Sharing Health Information via Social Media?

TOPIC ALERT:

Sixty-three percent of U.S. consumers said they are concerned that using social media to share health information could lead to their data being shared publicly, according to a survey by PricewaterhouseCoopers' Health Research Institute.

In addition, 57% of consumers said they are concerned that sharing health information via social media could lead to their data being hacked or leaked, 52% said they are concerned that it could lead to decisions being made based on incorrect data and 41% said they are concerned that the information being shared could affect their health insurance coverage.

The report is based on a February 2011 online survey of a nationally representative sample of 1,060 U.S. adults.

Source: PricewaterhouseCoopers' Health Research Institute, "Social Media 'Likes' Health Care: From Marketing to Social Business"

Paula Blasi
You can view certain report findings by age group through PricewaterhouseCoopers' report page here: http://www.pwc.com/us/en/health-industries/publ... --The Editors
suzie mitchell
What is the age breakdown of the study. That's important to know when discussing online research

to share your thoughts on this article.