The percentage of online U.S. adults who report that they often seek health-related information online increased to 39% in 2011, compared with 32% who reported doing so last year and 22% in 2009, according to a Harris Interactive poll.
According to the poll, 90% of people who go online for health information said they believe the information they found was reliable, up from 87% in 2010 and 85% in 2009.
In addition, 90% said their online searches for health information were very or somewhat successful, compared with 86% last year and 83% in 2009.
The poll also found that among respondents who have ever looked online for health information, 69% used search engines such as Google and Bing, 62% used medical websites such as WebMD and 16% used interactive forums.
Results are based on a telephone survey of 1,019 U.S. adults conducted between Aug. 9 and Aug. 15.
Source: Harris Interactive, "The Growing Influence and Use Of Health Care Information Obtained Online"