Among surveyed hospital marketers, about one-third believe online videos are very effective to achieving their organization's marketing objectives, while nearly 15% think having a Twitter presence is a very effective way to meet marketing goals, according to an Acsys Interactive survey.
About 55% of survey respondents said their organization's public website offers an above average or excellent user experience.
Nearly 27% of respondents said their organization's physician portal offered a below average or poor user experience.
In addition, about 32% of respondents from facilities with more than 401 beds indicated their organization is planning to implement a mobile personal health record platform in the future.
Results are based on an online survey conducted from August 2010 to October 2010 of 101 hospital marketers around the country.
Source: Acsys Interactive, "Insights in Action"