What Percentage of U.S. Adults Use Social Media for Health Care and Medical Purposes?

TOPIC ALERT:

About 35% of U.S. adults used social media for health and medical purposes in 2009, up from 27% in 2008, according to a new Manhattan Research survey.

According to the survey, 80 million U.S. adults in 2009 created or consumed health care content on:

  • Blogs;
  • Chat rooms;
  • Message boards;
  • Online communities;
  • Online social networks; and
  • Patient testimonials.

Despite the growth in the Health 2.0 market, a minority of consumers in 2009 said they are influenced by Health 2.0 media, according to the survey.

Results are based on a Q3 2009 survey of 8,600 U.S. adults.

Source: Manhattan Research, "Cybercitizen Health v.9.0"


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