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Data Points

Wednesday, May 02, 2012

What Are Consumers' Top Concerns About Sharing Health Information via Social Media?

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Sixty-three percent of U.S. consumers said they are concerned that using social media to share health information could lead to their data being shared publicly, according to a survey by PricewaterhouseCoopers' Health Research Institute.

In addition, 57% of consumers said they are concerned that sharing health information via social media could lead to their data being hacked or leaked, 52% said they are concerned that it could lead to decisions being made based on incorrect data and 41% said they are concerned that the information being shared could affect their health insurance coverage.

The report is based on a February 2011 online survey of a nationally representative sample of 1,060 U.S. adults.

Source: PricewaterhouseCoopers' Health Research Institute, "Social Media 'Likes' Health Care: From Marketing to Social Business"

Reader Comments:
  • 2
  • 05/04/2012
  • Paula Blasi

You can view certain report findings by age group through PricewaterhouseCoopers' report page here: http://www.pwc.com/us/en/health-industries/publications/health-care-social-media.jhtml --The Editors

  • 1
  • 05/03/2012
  • suzie mitchell

What is the age breakdown of the study. That's important to know when discussing online research



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