Doctors Using YouTube for Patient Education, Professional Networking

Many physicians are using YouTube to network, educate patients and learn from other physicians, American Medical News reports.

Ways Physicians Use YouTube

Physician-to-patient videos, in which a physician discusses specific health issues, are the most common type of videos posted by physicians.

In addition, some physicians use YouTube to build their personal brand by putting their expertise on video. The videos help them gain attention from colleagues, who can comment on the videos or share them with other networks.

Ralph Henderson -- president of health care staffing at AMN Healthcare, a health care workforce management firm -- said some physician researchers use YouTube to post presentations that accompany studies. The videos then can be accessed by colleagues who are unable to attend medical meetings and conferences.

Michael Banks -- president of The Doctors Channel, a video-sharing website for physicians -- said, "Physicians, we have found, like to learn and get educated in an ecosystem that they can trust."

ONC's YouTube Channel

The Office of the National Coordinator for Health IT has created a YouTube channel for doctors and other health IT stakeholders to share success stories related to the use of health IT.

The channel also includes videos that offer guidance to health care providers who might be considering implementing health IT systems (Dolan, American Medical News, 6/18).


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