On Tuesday, CMS announced an initiative to promote enrollment in Medicaid and the Children's Health Insurance Program through the Text4baby text messaging program, the Minneapolis Star Tribune's "Patent Pending" reports.
The announcement is part of several activities marking the anniversary of the signing of the 2009 CHIP Reauthorization Act and the launch of the Text4baby program (Walsh, "Patent Pending," Minneapolis Star Tribune, 2/28).
The Text4baby program was launched in February 2010 by the National Healthy Mothers, Healthy Babies Coalition, mobile platform provider Voxiva and 18 wireless carriers.
The program provides pregnant women and new mothers with no-cost text messages about pregnancy and infant care.
Since its launch, the Text4baby program has sent about 29 million texts to about 300,000 women (Goedert, Health Data Management, 2/28).
As part of the new initiative, women receiving messages through the Text4baby program also will receive texts with information about no-cost health coverage available through Medicaid and CHIP. The messages will provide a phone number and a website offering guidance on how to sign up for the programs.
According to federal officials, about 184,000 current Text4baby users will receive the new messages promoting Medicaid and CHIP enrollment (Reichard, CQ HealthBeat, 2/28).