In 2011, mobile health applications generated about $718 million in revenue, about seven times more than the estimated $100 million generated in 2010, according to a report from Research2Guidance, MobiHealthNews reports.
However, the report states that the mobile health market still is in its "embryonic" stage and could see more growth in the coming years.
Key Findings
The report predicts that mobile health device and service sales will become the main drivers of revenue for the mobile health market in 2012 and in the following years.
According to the report, other factors that could contribute to mobile health revenue over the next four years include:
- Advertising on mobile health applications;
- Paid downloads; and
- Transactional revenue (Dolan, MobiHealthNews, 1/12).