VA Taps Social Media Tools To Promote Health Benefits, Other Services

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The Department of Veterans Affairs is turning to social media tools to improve communication with veterans and help them access health care and other benefits, the Washington Post reports.

Brandon Friedman -- who previously served in the Army in Afghanistan and Iraq -- is leading the department's push to establish a presence on Web sites such as Facebook and Twitter.

Friedman said veterans are interested in "a two-way conversation" with VA and platforms that allow them to offer feedback on the department's services. He said that he has facilitated discussions on the agency's Facebook page and that the department will launch a blog by the year's end.

Friedman added that VA aims to promote transparency in its social media platforms to align with the Obama administration's "open government" initiative (Erickson, Washington Post, 4/9).


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