Audio Report

Gamification in Health Care Is Booming, but Is it Effective?

Tom Baranowski of Baylor College of Medicine, Willis Gee of Cigna, Cameron Lister of Brigham Young University, Kevin Werbach of the University of Pennsylvania's Wharton School of Business and Rhett Woods of Rally Health spoke with iHealthBeat about the growing use of digital gaming to encourage healthy behaviors and reduce costs.